The Marketing Zone (Aired 19-19-25) Why Most Business Videos Fail—and How to Build a Video Strategy That Converts

In this episode of The Marketing Zone (aired 19-19-25), host Marilyn Jenkins sits down with Robert Weiss, executive producer and director of Multi Vision Digital, to reveal why most business videos fail to generate conversions—and how companies can fix it with strategy-first video marketing.

This in-depth conversation explores aligning video with business goals, targeting the right audience, using batch production to stretch budgets, and building a video library that supports the entire sales funnel—from awareness to trust to decision-making. Robert also shares why evergreen FAQ-style videos outperform generic brand videos and how businesses can create sustainable video systems without burnout.