In this episode of The Marketing Zone, host Marilyn Jenkins sits down with client acquisition expert Brian Downard to break down how agency owners, consultants, and B2B service providers can escape the “freelancer trap.” Brian reveals the essential systems needed to stop hustling for inconsistent work, build predictable lead generation, and transition from doing the work to leading the business.
Discover the “3S Formula,” why outbound often fails, how to design a scalable offer, and how to build a prospecting engine that produces clients on demand. Packed with insights, mindset shifts, and actionable steps for entrepreneurs ready to scale smarter not harder.
